From a career as an auctioneer to that of a designer, Cécile is passionate. Today, she shares her love for jewelry with us through her high-fashion brand, Louloux Bijoux.
Cécile Laurent
Hello Cécile, could you tell us who you are?
My name is Cécile. Always interested in art and jewelry, I initially followed a career as an auctioneer, specializing in gemology and precious stones. I then created my high jewelry company and developed a high fantasy jewelry branch for the entire Louloux Bijoux family.
What pushed you to get started?
My parents have always worked for themselves and I aspire to this freedom. I obviously worked in a company for years to gain experience, but this taste for risk and challenge really pushed me to take the plunge.
Why “Louloux”?
This is the nickname I give to my two daughters. My grandfather was called Louis and everyone called him Loulou. Then my own parents call themselves Papi and Mami Lou. The suffix Lou is an integral part of my family life and it is this notion of family that I wish to transmit through my creations. And then Louloux has the same ending as jewelry, I like it!
The idea behind the first Louloux piece of jewelry?
Besides. The bond that can unite siblings. Then this desire to highlight family ties, whatever they may be: blended families, broken families, this need to reconnect with each other.
What do you like most in your daily life?
The creation part: imagine and draw new pieces and then also, feel the pleasure of giving pleasure.
The quote that accompanies you every day?
“Alea jacta est”, the die is cast. Never look back, don't go back. If we're going to try something, we might as well go for it. You can draw the right or wrong number, it doesn't matter, you will have the opportunity to reroll the dice. It was my mother who told me this and since then, it has become a mantra.
What do you recommend to women who want to launch into entrepreneurship?
You have to learn patience, sometimes the expected results only arrive years later. Entrepreneurship is above all a taste for risk, you have to know how to deal with it. There are a lot of ups and downs, but that's part of the job. When you want to become an entrepreneur, you have to accept the ups and downs of life, both positive and negative. For example, for my fine jewelry brand, I had a potential client who didn't hear from me for three years and then, overnight, she placed a superb fine jewelry order.
What advice does you use the most?
You have to know how to lose money. It's not easy, but investing is essential. You shouldn't be afraid to take risks.
What does fashion represent to you?
I don't pay attention to "fashion". On the other hand, I want to please myself and those close to me. I have a very eclectic style, I can be very classic or rather casual. As long as I like it and feel good, that's the main thing.
Your tip for feeling beautiful and confident?
Makeup and accessories, two excellent ways to do what I like when I want to. I always match my makeup to my outfits and I always wear a slightly “peppy” accessory on an outfit. That's what harmony that makes me feel good!
Do you have a Parisian address to share with us?
Yes ! I even have two. I recommend Thibaut Spiwack's Anona restaurant, it's a big favorite. It specializes in “eco-table” cuisine and has two green stars. And then you probably know him since he participated in Top Chef, you can go for it.
Otherwise, I always enjoy a visit to the Jacquemart-André Museum , I love this place!
“You have to learn patience, sometimes the expected results only arrive years later. Entrepreneurship is above all a taste for risk, you have to know how to deal with it.”
